Clicking / tapping any of the listed funds takes you to the fund detail page. The displayed information on this page varies depending on the selected investor type. For instance, an intermediary investor may want to know more about how to present the fund to the client, while for the individual investor, there may be stricter legal requirements such as risk factors involved with investing. Several markets have unique laws which require variations in the page's content. With the module system we've designed, it's relatively easy choose and edit the information.
In Pictet's case, the fund detail page should act like a brochure. Display only the relevant information, since all the minute data can also be seen on more technical websites like Morning Star or Bloomberg.